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Explain what I can expect from you

What can you give me that I don't already have? I’m looking for a quick answer, so explain exactly what I’ll get from you in simple, direct language.


Make it as easy and appealing as possible for me to get in touch now.

Repeat your strongest selling point, a current promotion or something that you do or offer that no one else does

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Tell me how affordable, reliable, or easy your solution is

Use internal pages to tell me about the specific services or products you offer. When you're telling me about them, make sure to focus on my needs - I'm interested in what I can get, not who you are or when you were founded.

“Keep testimonials short, directly related to the rest of the page, and always attributable to someone.”

- John Doe (Jodo Shmoco Ltd)


Give me specific details

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“I’ll never use another business for this service again”

- Terry J Doe (Sameco Ltd)

 •  What do your services do?

 •  Which problems can you solve?

 •  Where will you travel to?

 •  What will I get from you?

 •  Are you accredited?

 •  Do you service major brands?

 •  Why are you better than anyone else?