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Your homepage should give me a good overview of what your business does and, more importantly, what it means for me.


Make sure your most important services are easily found on this page and don't try to cram too much onto the page - keep it simple and easy for me to find what I'm looking for.

What am I looking for?

Tell me how to get what I want

Remind me why I can’t wait to take action – then tell me to call, visit, or email

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Briefly explain what you offer that no one else does.  Make it clear that you're the best choice.


Focus on creating a sense of urgency – why should I act right now, and what could happen if I don’t? Promise me satisfaction with the completeness and speed of your work.

What are you offering me?

Tell me how to claim your offer

Tell me exactly what I’ll get by choosing you, and how to claim it.  


Start with the discount or offer ($10 OFF)... tell me how it will benefit me... and then tell me how it compares to your competitors.


Be as direct and specific as possible.

List your promotions / discounts

Tell me what I'll get when I click

“Keep testimonials short, to the point, directly related to the rest of the page content, and always attributable to the person that said it.”

John Doe


Tell me exactly what I'll get

What sets you apart from your competition? Are you faster? More affordable? More reliable? More convenient? Tell me why I should choose you now.

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